When you think about it, Suppliers to the Real Estate industry have always dictated their trading terms to real estate agents.

Newspaper Publishers, Board Companies, Brochure Printers etc. have always said "this is the way you will do it when you deal with us" and the real estate agent has had to do it that way, constantly duplicating information and satisfying the requirements of others.

When the Internet arrived the same thing happened. Every Newspaper Publisher, Board Company, Brochure Printer and Internet Portal all set-up their own web sites and said to the real estate agents "this is the way we want you to present your adds to us". So again information had to be duplicated many times over to satisfy each supplier's way of doing business

Multilink's 'Smart Office' has changed this around by allowing the agent to be the 'centre of gravity' - not the Suppliers. 'Smart Office' automatically manages Buyers, Sellers, Potential Sellers, the Internet, your Sales Team and all of your Suppliers. Imagine creating your own print-ready 'Newspaper' display adds, 'Photo Boards, Brochures, Flyers and Window Displays with just one click of a button. And imagine automatically updating the your Web Site and all Internet Publishers whenever you add data or photos into 'Smart Office'.

Now, you simply put Property and People information either into your Laptop at home, or into your Office Computer - just the once - and Multilink's 'Smart Office' does the rest. Duplication of information is now redundant.